Privacy Policy

1. Introduction

Master Frontier ("we", "our", or "us") is committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy describes how we collect, use, store, and protect your personal data when you use our home care services, smart home technology solutions, and website.

We are registered as a data controller with the Information Commissioner's Office (ICO) and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

2.1 Personal Information

We may collect the following types of personal information:

• Contact Information: Name, address, phone number, email address
• Service Information: Details about the services you require, care needs assessments, smart home preferences
• Health Information: Medical conditions, mobility requirements, medication details (with explicit consent)
• Emergency Contacts: Family members, next of kin, healthcare providers
• Financial Information: Payment details, billing information (processed securely)
• Technical Information: Smart home device data, usage patterns, system performance metrics

2.2 Information Collected Automatically

When you visit our website or use our smart home systems, we may automatically collect:

• IP address and location data
• Browser type and version
• Device information and operating system
• Website usage patterns and preferences
• Smart home device interaction data
• System performance and error logs

3. How We Use Your Information

We use your personal information for the following purposes:

3.1 Service Provision

• Providing home care services and smart home technology solutions
• Conducting needs assessments and care planning
• Monitoring and maintaining smart home systems
• Emergency response and safety monitoring
• Coordinating with healthcare providers (with consent)

3.2 Communication

• Responding to your inquiries and requests
• Providing customer support and technical assistance
• Sending service updates and important notifications
• Newsletter and marketing communications (with consent)

3.3 Legal and Administrative

• Complying with legal obligations and regulatory requirements
• Processing payments and maintaining financial records
• Insurance and liability purposes
• Quality assurance and service improvement

4. Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Contract: To perform our contractual obligations and provide the services you have requested
• Consent: Where you have given explicit consent for specific processing activities
• Legitimate Interest: For business operations, service improvement, and fraud prevention
• Legal Obligation: To comply with legal and regulatory requirements
• Vital Interest: To protect your health, safety, and wellbeing in emergency situations

5. Information Sharing and Disclosure

We may share your personal information with:

5.1 Service Providers

• Healthcare professionals and medical practitioners
• Emergency services and first responders
• Technology partners and smart home device manufacturers
• Payment processors and financial institutions
• Insurance providers and regulatory bodies

5.2 Family and Authorized Contacts

With your consent, we may share relevant information with family members, next of kin, or other authorized individuals for care coordination and emergency purposes.

5.3 Legal Requirements

We may disclose your information when required by law, court order, or regulatory authority, or to protect our rights, property, or safety, or that of others.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal data:

• Encryption of data in transit and at rest
• Secure access controls and authentication systems
• Regular security audits and vulnerability assessments
• Staff training on data protection and security practices
• Incident response and breach notification procedures
• Secure disposal of personal data when no longer needed

7. Data Retention

We retain your personal information for as long as necessary to:

• Provide ongoing services and support
• Comply with legal and regulatory obligations
• Resolve disputes and enforce agreements
• Maintain accurate financial and care records

Typically, we retain personal data for 7 years after the end of our service relationship, unless a longer retention period is required by law or for legitimate business purposes.

8. Your Rights

Under UK GDPR, you have the following rights:

• Right of Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data in certain circumstances
• Right to Restrict Processing: Request that we limit how we use your data
• Right to Data Portability: Request transfer of your data to another organization
• Right to Object: Object to certain types of processing
• Right to Withdraw Consent: Withdraw consent for processing based on consent

To exercise any of these rights, please contact us using the details provided in Section 11.

9. Cookies and Website Technologies

Our website uses cookies and similar technologies to:

• Ensure the website functions properly
• Remember your preferences and settings
• Analyze website usage and performance
• Provide personalized content and advertisements

You can manage cookie preferences through our cookie settings or your browser preferences. For more information, please see our Cookie Policy.

10. International Transfers

We primarily process data within the United Kingdom. Where we need to transfer data outside the UK, we ensure appropriate safeguards are in place, including:

• Adequacy decisions by the UK government
• Standard contractual clauses
• Binding corporate rules
• Certification schemes

11. Contact Information

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

12. Complaints

If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

• Posting the updated policy on our website
• Sending email notifications to registered users
• Providing notice through our services

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.